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VIEW MY ACHIEVEMENTS

I AM A FIRM BELIEVER IN

Creating meaningful experiences that connect individuals and communities.

Image by Kam Idris

Image by Avel Chuklanov

SELECTED PROJECTS

Case Studies

ServiceOntario CX transformation

Led end-to-end UX for a government digital service, directing research, leading a cross-functional team, and presenting to senior stakeholders.

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ESG Insight Tool

Designed a data visualisation platform for ESG reporting, coordinating with data science and product teams to define information architecture and visual design language.

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Robot Reporter

GSK scientists were spending weeks generating reports manually. I led the end-to-end UX — from research and journey mapping to prototyping — reducing generation time to one day and cutting scroll time by 50%

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GSK Case Study Mockup Image

Management Playbook

PepsiCo's project management playbook had broken information architecture, content clutter, and confusing navigation. I redesigned it into a clean, mobile-enabled digital platform with robust search — delivered in 3 weeks during COVID lockdown.

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PepsiCo Case Study Mockup Image

Employee Self Service Portal

Led end-to-end UX design for ZingHR's employee self-service platform — from research and wireframing to delivery — achieving a 100% increase in user registrations and a 40%+ improvement in activity conversions.

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Employee Self Service Portal Case Study Mockup Image

Impact at a glance

25+

DIGITAL PROJECTS LED

9+

UX EXPERIENCE

75+

DESIGNERS MENTORED

6+

INDUSTRY DOMAINS

Personal Projects

BROWSE THROUGH SOME OF MY SELECTED PROJECTS

Personal Work

PINC Case Study Mockup Image

Insurance Application

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Maynooth Mobile Case Study Mockup Image

Ecommerce Application

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Maynooth Web Case Study Mockup Image

Ecommerce Website

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Income tax Department Website Redesign Case Study Mockup Image

INCOME TAX DEPARTMENT

Redesigning Webpage

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