Background
The process of outfitting a home is not simple. Online furniture purchasing may be a solution to your never-ending shopping visits. However, there are some legitimate concerns about this recently discovered furniture purchasing alternative.
I attempted to address these concerns by providing a comprehensive buying experience for furniture.
ROLE: UX Consultant
TIMELINE: 3 Weeks
SECTOR: Retail
TOOLS: Adobe XD
Problems
A furniture e-commerce site may provide customers with the ease of purchasing at their leisure. However, some concerns stops people from shopping furniture online:
not able to see or touch the product ahead of time.
Returning a product is a hassle.
Shipping and returns are both costly
Not having knowledge about interior design.
Experience is not the same as strolling through a showroom.
Design Process
Competitor Research
​I conducted domain research across some of the most popular existing furniture e-commerce sites to understand industry standards and key features.
Direct
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IKEA
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Urban Ladder
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Pepperfry
Indirect
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Amazon
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eBay
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Shein
Strengths
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OTP login via mobile number
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Safe delivery options
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Consultations are available
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Wide range of products available in multiple categories
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Pest control option is also provided
Opportunities
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Usability can be improved by adding key features on the homepage that can help users to navigate through the app with ease.
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Add review to build trust among users
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Add a section where users can ask frequent questions
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Add a rating system that can help build trust and products can also be sorted based on it
Weaknesses
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Negligible use of white space
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Usability can be improved by providing only necessary details on homepage
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Lacking product reviews
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Help/ FAQ's is not present
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AR mode often causes lagging issues
Threats
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Saturated market with growing competition that may result in creation of similar apps.
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Have to provide better payment options that the competitors to secure the customer base.
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Have to fasten the speed of delivery to stop existing customers from exploring other apps with better delivery methods.
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Lower the ads on the app to avoid annoying users
Key Insights
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Too many advertisements irritate users.
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Users utilize the search tool to identify the product they require and then use sorting/filtering to narrow down the product list.
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Users prefer reviews and seller Q & A to determine whether the goods and seller are authentic and worth purchasing.
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Users prefer a one-on-one deal or a substantial discount. They tend to avoid things that do not have discounts.
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Users like a quick checkout experience with a few steps.
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Users would want a solid refund policy as well as free shipping.
User Persona
Information Architecture
Wireframing
After studying the insights gathered from UX evaluation and competitor analysis, I went on to design the basic structure for the website.
Mid-fidelity Wireframes
Color Palette
The color Palette used throughout the app is in reference with the ‘Maynooth’ logo.
Primary 1
#FFB723
Primary 2
#132557
Accent Color
#19468A
Text
#444444
Background
#F8F8F8
Typography
The idea of this typeface is to be geometric, elegant, with a vintage feeling, for use at larger sizes. It is inspired by geometric sans serif designs from the 1920s. The x-height is half way from baseline to cap height, an unusual proportion
High Fidelity Visual Design
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